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The automotive market
This is where we’re standing
The automotive market is one of the largest in the world, with an estimated value of $4.4 trillion marketcap in 2020 according to McKinsey & Company consulting. The sector employs millions of people worldwide and is responsible for a significant share of the global GDP.
Within this market, Lamborghini stands out as a brand of prestige and innovation, with cars that are loved by enthusiasts and collectors around the world. With the LAMBO token, Lamborghini Latinoamérica offers buyers a unique opportunity to be part of the Lamborghini community and have access to exclusive brand products and dividends.
Now the community will participate actively in the expansion of the Lamborghini brand through the opening of franchises and the development and research center. In summary, the LAMBO token allows anyone to access the Lamborghini community and be an active and beneficiary part of the brand's growth, democratizing access to exclusive products and services.